https://www.h2hcontent.com/resources daily 0.75 2024-08-26 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/8a35374f-643f-43eb-b44a-65ad9008e36c/Corporate+Knights.jpg https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/b019d994-f67a-4102-ae1e-32330e9a0ccd/Corporat+Knights+1.jpg https://www.h2hcontent.com/resources/what-is-sustainability-marketing monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/e979d440-172a-403e-aa8a-7b12db104377/image2+%282%29.jpeg Resources - What is sustainability marketing? - Make it stand out This coffee bag from Planet Bean offers additional context to explain what the term organic coffee means and how the company is taking steps to combat climate change. https://www.h2hcontent.com/resources/how-patagonia-became-a-purpose-led-business monthly 0.5 2026-01-16 https://www.h2hcontent.com/resources/every-great-sustainability-story-starts-with-a-wrist-slap-probably monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/81b3fe5b-6fb6-4083-a115-e760c66fa628/Untitled+design+%286%29.png Resources - Every great sustainability story starts with a wrist slap (probably) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/838055a2-46ac-426d-9af3-e8225e33afb3/gary-chan-YzSZN3qvHeo-unsplash.jpg Resources - Every great sustainability story starts with a wrist slap (probably) - Anyone who learned the three Rs in elementary school—Reduce, Reuse, Recycle—knows that recycling should really be a last-ditch effort on the sustainability roadmap, since only nine percent of plastics actually get recycled in Canada. The entire response just seems like Keurig is going through the motions, when they really should be using this as an opportunity to invest in sustainability. True, the company did pretty well after the pandemic as people invested in coffee makers for their home offices. But with 77% of consumers looking to make more sustainable buying decisions, it couldn’t hurt to actually give customers what they’re looking for—an eco-conscious option for single-serve coffee. https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/8a117e0d-300b-48bd-bbaa-2cf052c47332/Untitled+design+%287%29.png Resources - Every great sustainability story starts with a wrist slap (probably) - At this point, if the company ever gets there, I’d recommend taking a page out of Ace and Tate’s book. The eyeware company just issued a refreshingly candid and self-deprecating press release outlining its path to becoming a B Corp—and the mistakes it learned along the way. This press release took guts—as it went against virtually every marketing comms lesson in existence. It actually acknowledged moments in which the company was more or less disingenuous. It didn’t highlight the wins while omitting the losses. It was completely devoid of the “ra ra we’re the best” messaging that typically accompanies these types of press releases. https://www.h2hcontent.com/resources/communication-lessons-i-took-away-from-the-movie-dont-look-up monthly 0.5 2026-01-16 https://www.h2hcontent.com/resources/whos-your-audience-really monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/1601653653577-YW6Y3VVWQU1GVR0UJWKK/mixkit-exhausted-man-in-front-of-a-computer-with-his-head-69-desktop-wallpaper.png Resources - Who are you writing for—really? https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/1601665964599-281BQNNAKKQAPBFQO52I/mixkit-person-overwhelmed-by-a-mountain-of-paperwork-70-desktop-wallpaper.png Resources - Who are you writing for—really? - Who is homo economicus anyway? Homo economicus—or the rational, self-interested economic man—is a mainstay of economic theory. And according to Raworth, this “solitary, calculating, competing and insatiable” figure has been around so long—and influenced so many governmental policies, businesses, behaviours, and media practices—that we don’t even notice his presence anymore. Particularly in the b2b realm. https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/1601656348697-R85VJPDYFWNYMORFRJNT/mixkit-garbage-bins-full-of-rubbish-and-discarded-office-furniture-17-original.png Resources - Who are you writing for—really? - Kick him to the curb I’ll admit, this concept was a difficult one to get my head around—so I did a bit of research. And you know what I found? Thanks to COVID-19, there are actually signs that homo economicus's hold on our collective conscience is lifting. In June, for instance, the Brazilian cosmetics company, Natura, pledged to reduce its emissions to net zero, reconfigure its management team to include more under-represented groups, and use reusable, recyclable or compostable packaging. The "Commitment to Life" campaign, as it's called, is born out of the idea that, according to its CEO, "you can't run a business on a dead planet." (Source) (Ugh, I love that.) https://www.h2hcontent.com/home daily 1.0 2025-11-12 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/730b535a-adfb-4bbf-ade4-a6def6415a07/IMG_8643.jpg b2b content strategy and copywriting Group of ten people standing outdoors on a grassy field with a cloudy sky above, holding a string of tattered cloth items. https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/aa49fb5d-94d2-4d8d-8fc5-89c70789777d/10C_SDGWindow_2-1-1-1024x576.jpg b2b content strategy and copywriting Bookshelf with books and colorful signs representing UN Sustainable Development Goals, including No Poverty, Zero Hunger, Industry Innovation and Infrastructure, Reduced Inequalities, and Life Below Water, along with a sign for SDG Cities. https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/42187835-cfc0-4361-9aab-cf1f40a58d0a/Lunch+%26+Learn+-+Storytelling+%28May28-2024%29-3308.jpg b2b content strategy and copywriting A woman is giving a presentation to a group of nine women in a conference room with wooden walls. The presentation slide on the monitor reads "What is Impact Storytelling?" https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/82827820-3ecd-4ea5-99a0-78156fb8c283/Copywriting.png https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/e9a28a45-4417-4288-a108-bbcf9dce2e9a/Impact+Communications+Toolkit.png https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/d14df053-7d18-4884-9972-8ce2ff99e260/Astoria.png https://www.h2hcontent.com/our-story daily 0.75 2024-08-26 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/31a70627-9e9d-47ca-9afe-9a86255db94a/IMG_8433.jpg Our Story A woman with dark wavy hair, wearing glasses and a sleeveless light blue top, smiles at the camera. There is a green plant and a black background behind her. https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/a0e75357-3bb0-49f1-8f27-4fed2bb40086/IMG_8889+%281%29.JPG Our Story Group of nine people sitting and standing on a flatbed trailer in a green outdoor setting, smiling for the photo. https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/858bf034-eab3-47bd-be65-fe4d695e8d7a/Vanessa_Miranda.jpg Our Story Two women standing behind a booth at an event, with blue curtains in the background, promotional banners, and framed artwork displayed. The table has brochures and a sign offering free website viewing benefits. https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/bd105f03-8b57-4cbd-851f-e84115746917/Your+paragraph+text+%281%29.png https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/77f5184d-3d33-46f7-9a82-5f646e9c806e/IMG_5481.jpg https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/640e30c1-5c8b-428b-b3bb-9ff55e38e98b/IMG_5486.jpg https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/b183ded6-fb80-48e3-b83f-84045e876026/Nespresso.png https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/a5ff8e0b-df24-4398-bef7-a9c6a01056d7/IBM.png https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/d8187786-5daf-429e-a0f8-a7f4fd81f785/CSA+Group.jpg https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/24b84274-21ea-4618-8cb9-59935b262b9b/Deloitte.png https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/04b6a667-cb97-4d72-93e0-b5ef864b7360/The+Cameron+Family+0023.jpg https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/8575a2ee-2e8e-4184-8bc2-38647f394352/Lunch+%26+Learn+-+Storytelling+%28May28-2024%29-3276.jpg https://www.h2hcontent.com/contact-us daily 0.75 2024-08-26 https://www.h2hcontent.com/what-we-do daily 0.75 2025-11-12 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/d26a94b9-c63b-48e9-91af-3d36951b7567/Jess.jpg What we do https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/3d371401-d93b-4b66-96c0-d5cc45fc62fb/Geoff.jpg What we do https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/e542782b-96fd-417c-906f-c99d4cafc48c/03cc9abcdbeff6aa.jpg What we do https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/ae22b4fb-9163-486a-8cab-d5ddfb260048/Ardis.jpg What we do https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/57b72285-0c6d-4415-9f08-39034774d457/Dominica.jpg What we do https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/57d37705-2702-477d-adfb-5edb018244f2/Isabela.jpg What we do https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/8d8c0355-2500-4ad9-bbe4-690b20c2b2b9/Emily.jpg What we do https://www.h2hcontent.com/new-page-1 daily 0.75 2025-09-26 https://www.h2hcontent.com/readinesscheck daily 0.75 2025-10-21 https://www.h2hcontent.com/projects daily 0.75 2024-08-03 https://www.h2hcontent.com/projects/10c-shared-space-sdg-cities monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/b773934d-9218-4408-a49b-63e687b78644/10C_SDGWindow_2-1-1-1024x576.jpg https://www.h2hcontent.com/projects/our-food-future monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/3ab9fb20-f1d6-4b2d-b2c1-4e8089d08f8c/CharterFoodJustice.png https://www.h2hcontent.com/projects/project-three-sng7y-ym6gn monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/b6e1a29b-2b44-474a-a204-8c150a7a3db3/Untitled+design.jpg https://www.h2hcontent.com/projects/project-two-ky966-yf833 monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/e0507bac-eb4e-42d8-ba41-be61a3d8351a/Mike%27s+rack+card1024_1.jpg https://www.h2hcontent.com/projects/project-one-f5w4d-yfafx monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/5f4a83f9d1fbe943c7952fef/dc7c759c-774a-43ff-8541-70f14d3e230c/Untitled+design+%2810%29.png